Professional Marketing Consulting

"Changing" implies something that will end. Enter static change. Cultivating the talent in your workforce and engaging directly with suppliers and customers as in-group members will inform agile business processes and mindful positioning in today's global, multi-dimensional, intercultural, cross-generational marketplace. Elizabeth understands these linkages. Information gained through global marketing research, formative needs assessments, utilizing scientific research methods and evaluation practices is crucial to co-construct the most important strategic business decisions facing us today.

Developing and implementing a customer-focused, market-driven business strategy not only improves production and innovation from talented employees, but incites alignment with customers and suppliers. Identifying potentially weak links in internal operating processes and removing structural barriers that prevent agile responsiveness to static change is key. Somewhere between 1982 and 2001, The Millennial Generation (Strauss & Howe, 2001) have grown up to join the workforce. Socio-political historical events and technology have effectively jolted traditional American business enterprise. Static change is here to stay. Traditional, postmodern marketing approaches must be re-engineered to meet the needs of the now largest generation alive today. Globalization through technological advancements beg the close examination of potential unintended consequences of intercultural media utility and messaging.

Elizabeth Alyn Johnson, BA, MBA, Ph.D. student, researcher, writer and business owner, has over a decade of successful business experience with a proven eye for business potential, cultural and cross-generational implications; related marketing and operating strategy. Elizabeth understands business plans and their relationship to market and best practices for managing static change, internal communication practices and intercultural marketing processes. She emphasizes ways to develop workplace talent, co-create strategic viral marketing approaches and leverage strategic business networks. Elizabeth specializes co-creating strategies to cultivate organizational learning cultures to develop lifelong learning organizations/institutions in response to static change.

Organizational Learning Consulting

While working towards completion of her doctorate, Elizabeth works as an Organizational Learning Consultant for GenQuest, Inc.on a project basis. Most recently, she developed evaluation capacity for a governmental entity on behalf of GenQuest, Inc.

Adult Mentoring Program Development by Elizabeth

Elizabeth completed a long term internship for The University of New Mexico conducting a survey of the literature on mentoring best pratices for training and developing mentees and mentors for effective mentoring relationships. She completed the first two University courses based on her research including applying Gagne's instructional design model for instructor and student manuals. Elizabeth is in process of submiting her extensive mentoring best pratices research for publication to a peer-reviewed Journal.

Elizabeth is experienced conducting needs assessments and design customized curriculum, on-line or face to face, teaching mentor and/or mentee training for formal mentor program implementation for corporations and higher education. She also utilizes formative evaluation procedures as capacity building strategy for co-creating improved systems and processes for sustainable knowledge transfer programs.

Courses and Trainings by Elizabeth

Elizabeth is a scholar, researcher, writer, teacher, facilitator and evaluator focused on changing mental models and developing instructional design on-line and in the classroom for higher education and businesses towards creating learning organizations and capacity-building. She is especially interested in creating a measurable, multi-layered thinking matrix for application in business and higher education collaborative and constructivist learning environments to increase the opportunity for transformational learning.

Shared Resources

Elizabeth shares personally-informing resources, articles and links with other lifelong learners. Your thoughts, ideas and insights are welcome, please. Thank you.


. Email Elizabeth for more information.